2008年08月01日 星期五 08月(总第7期)
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我爱学英语

2012-10-15 02:56:03

我爱学英语

新开设栏目“我爱学英语”第一期试运行,以后每期将开设英语新闻栏目,欢迎投稿。WAMPEX 2008:Success and business development in West Africa.

编者按:
2008年6月3日至5日,第8届西非国际矿业及电力展在加纳首都阿克拉国际会展中心举行,正泰作为一家参展的中国企业,受到了客户及当地媒体的重视,展会获得如期效果。这次展会的顺利进行,也拉开了正泰国际贸易部门在西非四国出访的帷幕。通过对加纳、马里、科特迪瓦、塞内加尔27天的出访,正泰品牌在西非市场的影响力得到提升,扭转了客户对中国制造的看法,对正泰在西非业务的开展起到了积极作用。

West Africa is a potential market and offers several opportunities. The Chint is selling its products all over the world; consequently we want to conquest this part of Africa. More than a huge business, West Africa is a challenge. That’s why the Chint has attended the 8th WAMPEX, West African International Mining & Power Exhibition, 3rd - 5th June 2008, Accra, Ghana. Three peolpe, Tina Wu, Jack Cheng and Eric Delplanque from the Africa Team of the International Trade Department have represented the Chint in the exhibition. Those three people have been an efficient and complementary team: Tina our high voltage engineer, Jack our low voltage sales representative who speaks French very well and Eric, senior sales representative who knows very well West Africa and the local mentality.

By the way, they visited 4 West African countries (Ghana, Mali, Ivory Coast and Senegal) in order to meet their customers, analyze the local markets and place orders.

It is more than essential to meet the customer face to face. Firstly, it is important to find out, understand our clients’ environment and adapt our speech, products and approach to be efficient. Secondly, help them to promote our name brand by doing seminars about our new products and to do the Chint presentation. Finally, develop our knowledge and our ability to sell.

The WAMPEX was our first step in West Africa and a very good deal because during the fair, contacts with the main electricity network builder were established. Consequently and thank to their work in Africa, they gained new customers in high voltage and low voltage. The Chint is now on the way to become a famous, reliable and competitive brand in West Africa.

The reputation of Chinese companies in West Africa is not good at all. Some Chinese manufactures sell very low quality at a low price; in the meantime some distributors and unprofessional local distributor buy these products. Our strategy and objective were to break and fight this fact. After presenting the Chint Group and showing our products, most of our prospects and customers were convinced by our quality and advanced technology.

In conclusion, the West Africa business trip was a good deal for our business and our self-development. After travelling thousands kilometres, visiting four different countries, doing more than 40 meetings and seminars with prospects and customers, hours of negotiation, we have now a right idea of our customers’ environment.

We are already planning our next business trip in Central Africa.

Eric DELPLANQUE
International Trade Department

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